Have you heard of Hygge? Don't know what it is or how to pronounce it? Well here's our attempt at an explanation!
The dictionary definition is "a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture)."
OK, but how do you say it?
Hygge - pronounced "hoo-gah" or "hee-gah".
What is Hygge?
Hygge is a Danish concept with origins to the Norwegian language, where it translates roughly to "wellbeing". There's not really an equivalent word in English. In it's most simplest form it translates to "cosiness", but it means so much more!
Hygge means creating a warm atmosphere and enjoying the good things in life with loved ones. In recent times it has been linked with living well and has been claimed to be part of the reason why Danes may be the happiest people in the world.
Hygge is essentially anything that sparks a feeling of joy in your life. From chatting with friends and enjoying good company, to cosying up and reading a book with a mug of coffee. Or even snuggling under a favourite blanket for a Netflix marathon.
Hygge can be anywhere at anytime. From barbeques in the park in summer to feasting with loved ones at Christmas.
Hygge at Flock & Fern
At Flock and Fern, Hygge is a huge part of our philosophy and we've got lots of lovely products and ways to help you up the Hygge in your life!